Case Study · Advertising Design
Flexible ad templates that support hundreds of creative variations while keeping one consistent design.
Role
Digital Design Team Lead
Team
[Teams involved]
Timeline
[Year – Year]
Tools
Photoshop, Advanse
01
Dynamic Creative Optimization (DCO) campaigns serve multiple ad variations based on audience targeting, so a single campaign can need hundreds of versions. I helped reintroduce and expand Sojern’s DCO offering with templates built to flex without breaking the design.
02
03
Location, offer, state, color, and font variations, all driven by the same templates. Click any example to view it larger.
Example {{ dcoNum }} of 4
Location variations: Hard Rock Hotels
Offer and font variations: hotel template
State-by-state variations: Choice Hotels
Color and font variations: flight template
04
12
reusable DCO templates
[__]
campaigns launched with them
[__%]
faster than building variations by hand