HTML5 Display Advertising | Jillian Manges

The Need

Many of Sojern’s clients are independent, small-to-medium-sized hotels without an in-house marketing or design team. The Digital Design team fills that gap, creating professional HTML5 display ads and marketing emails that translate each client’s brand, goals, and travel experience into polished digital creative.

Goals

01Make every campaign feel distinctive and true to the client’s brand, not templated
02Deliver a complete, consistent set across the four standard display sizes
03Keep quality high as request volume grows year over year

Process

Gather the brand

Each request starts with the client’s brand guidelines, photography, and campaign messaging.

Design the set

One concept adapted across 160 × 600, 300 × 600, 300 × 250, and 728 × 90, with each size composed for its own shape.

Animate and deliver

Built and animated as HTML5 in The Brief, then reviewed and delivered for launch.

The Work

Five campaigns for hotels, resorts, and a state parks system. Use the arrows to page through each full ad set.

Padre South Hotel

Driftaway Hotel

Lafayette Park Hotel & Spa

Las Posadas of Sedona

Tennessee State Parks

Campaign {{ dispNum }} of 5

Padre South Hotel 160×600 animated banner — 160 × 600

Padre South Hotel 300×600 animated banner — 300 × 600

Padre South Hotel 300×250 animated banner — 300 × 250

Padre South Hotel 728×90 animated banner — 728 × 90

Driftaway Hotel 160×600 animated banner — 160 × 600

Driftaway Hotel 300×600 animated banner — 300 × 600

Driftaway Hotel 300×250 animated banner — 300 × 250

Driftaway Hotel 728×90 animated banner — 728 × 90

Lafayette Park Hotel & Spa 160×600 animated banner — 160 × 600

Lafayette Park Hotel & Spa 300×600 animated banner — 300 × 600

Lafayette Park Hotel & Spa 300×250 animated banner — 300 × 250

Lafayette Park Hotel & Spa 728×90 animated banner — 728 × 90

Las Posadas of Sedona 160×600 animated banner — 160 × 600

Las Posadas of Sedona 300×600 animated banner — 300 × 600

Las Posadas of Sedona 300×250 animated banner — 300 × 250

Las Posadas of Sedona 728×90 animated banner — 728 × 90

Tennessee State Parks 160×600 animated banner — 160 × 600

Tennessee State Parks 300×600 animated banner — 300 × 600

Tennessee State Parks 300×250 animated banner — 300 × 250

Tennessee State Parks 728×90 animated banner — 728 × 90

Travel segment

Style

Color

300 × 250

Explore the Creative Possibilities

A showcase of concept ads I designed for Sojern’s Creative Services page and brought to life in an interactive format by our Art Director. Visitors mix a travel segment, a style and a color to preview how one campaign could look for their brand.

Behind it are 48 display ads: four travel segments, each in four distinct styles and three color palettes. Try it here.

See it Live

Outcome

8,000+

customer creative requests supported globally each year

19.9%

increase in requests year over year

From my start as a junior advertising designer to leading the team today, the work has stayed centered on one thing: display advertising that brings each customer’s brand to life.