Jillian Manges
← Brand Design

Case Study · Brand Design

Sojern Rebrand

Role

Production Designer

Team

Marketing - Brand Design

Timeline

5 months

Tools

Photoshop, Illustrator, InDesign, Figma, Google Slides

Sojern logo evolution: the 2013–2021 orange and gray logo above the refreshed 2022+ navy and red logo

01

The Brief

To celebrate Sojern’s 15th anniversary in 2022, our Brand Design team introduced a refreshed visual identity and redesigned website. As the sole production designer, I was responsible for bringing the new brand to life across everyday materials quickly and consistently.

02

Goals

  1. 01Move the sales library, collateral, and marketing materials to the new brand
  2. 02Design easy-to-use templates so teams can build on-brand materials themselves
  3. 03Roll out consistently across all external and internal resources in 5 months

03

Icon Library

A custom icon set covering travel verticals and Sojern’s marketing channels, built to work across slides, one-sheets, and digital assets.

Hotel
Airline
Cruise
Car
Rail
Destination
Beach
Suitcase
Attractions
Display Ad
Email
Social
Search
Programmatic
Analytics
Data
Payments
Lightbulb
Metrics
Sustainability
Partnership
Privacy

04

Brand Templates

TemplatePresentation template: Title slidePresentation template: Title slide, darkPresentation template: AgendaPresentation template: Single statistic with photoPresentation template: Multi-number statisticsPresentation template: Combo device mockupPresentation template: Chart slidePresentation template: Funnel overviewPresentation template: Five points with iconsPresentation template: Thank you slide

Presentation template

Slide {{ rbDeckNum }} of 10 highlights, from an 86-slide template

TemplateOne-sheet templates: Diagonal header layoutOne-sheet templates: No-image layout with three featuresOne-sheet templates: Image grid layout with testimonialOne-sheet templates: No-image layout with photo row and statistic

One-sheet templates

Layout {{ rbOneNum }} of 4

05

Results

86

slide presentation template, optimized for anyone in the company to easily use

250+

existing preseentation decks update

200+

existing one sheets and pieces of customer collateral updated

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