Jillian Manges
← Brand Design
Angled layout of pages from The Destination Marketer’s Guide to Always-On Marketing eBook

eBooks & Reports

I've designed long-form eBooks and industry reports, then helped build a template system that lets the team produce new ones faster and keep every future edition on-brand.

Production Designer · InDesign, Photoshop

Flip through the reports

Hotel Marketer’s Playbook: Cover
Hotel Marketer’s Playbook: A trip through the funnel
Hotel Marketer’s Playbook: Chapter opener: Discover
Hotel Marketer’s Playbook: Discover phase timeline
Hotel Marketer’s Playbook: Traveler personas
Hotel Marketer’s Playbook: Engage and delight guests

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The Hotel Marketer’s Playbook

A guide to marketing across every stage of the traveler’s journey, from first inspiration to post-stay loyalty.

33 pages · PDF

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Destination Marketer’s Guide: Cover
Destination Marketer’s Guide: Chapter opener: Instant upgrade
Destination Marketer’s Guide: Performance charts
Destination Marketer’s Guide: Client quote spread
Destination Marketer’s Guide: Planning and booking data
Destination Marketer’s Guide: Co-op media formula

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The Destination Marketer’s Guide to Always-On Marketing

How destinations can reach travelers year-round with an always-on strategy instead of seasonal bursts.

27 pages · PDF

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Power of Co-Op Marketing: Cover
Power of Co-Op Marketing: Chapter opener: Co-Op 101
Power of Co-Op Marketing: What is co-op marketing?
Power of Co-Op Marketing: The travel marketing lifecycle
Power of Co-Op Marketing: How DMOs rate digital channels
Power of Co-Op Marketing: Success story: Visit Phoenix

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The Power of Co-Op Marketing

A playbook for destinations and their partners on building co-op programs that deliver results for everyone involved.

33 pages · PDF

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One system, three reports

Built from a shared template system

Every report runs on the same InDesign framework: shared grids, type styles, chapter openers, and data components. Each eBook keeps its own personality while staying unmistakably Sojern, and new ones come together much faster.

Chapter opener from Hotel Marketer’s Playbook
Hotel Marketer’s Playbook
Chapter opener from Destination Marketer’s Guide
Destination Marketer’s Guide
Chapter opener from Power of Co-Op Marketing
Power of Co-Op Marketing
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